For businesses, a website is a must have. It’s often the first experience a potential customer has of your business. But having a website is one thing. Having a great website is quite another! Here are five top tips for a great website…
1. Out of date information will make people run a mile.
Build your website using a content management system, so every time you want to make a change, you can do it yourself without having to pay an agency to make basic updates. Content management systems like WordPress are easy to use and allow you to update you website in seconds. There are many great WordPress developers and designers who can create a bespoke system for you.
2. Don’t let visitors leave your website without at least giving them the opportunity to hear from you again.
Otherwise you’re potentially ignoring hundreds of warm leads a year! Email marketing is a great way to do this. Offer visitors the chance to subscribe to your email newsletter by filling in their email address. You can even incentivise people to sign up to your emails by running a prize draw to win one of your products or services. Link it with social media channels like Twitter and Facebook marketing, and you’ll soon have people signing up to your email newsletter.
3. People need to find their way around your website as easily as a hot knife cuts through butter.
Use plenty of links in your website design, ensuring each section of the website links to another. Dead ends mean dead leads.
4. Patience is a virtue, and when people are online, the general rule of thumb is that they don’t have any!
Keep your text clear, precise and to the point, so people don’t have to trawl through mountains of text before finding what they want. And as tempting as it is, don’t lace your website with keywords – it’ll detract from the user experience and as soon as people walk in the metaphorical ‘door’ of your website, they’ll be walking straight back out again.
5. What’s the point in having a great website if no one can find it?
It’s like building a shop somewhere in the middle of the Sahara desert and expecting your customers to find you. Optimise your website to appear as high up the search engine rankings as possible. Either use an agency to do this for you, or take the time to research how yourself.
Article by Steve Landon, managing director of Landon Marketing and Design in Salisbury, Wiltshire.