DIY marketing

I’m ashamed to say that I’m clueless when it comes to DIY around the house. I don’t even own a toolkit. The one screwdriver I proudly possess broke last week, leaving me both clueless and now ‘tool-less’.

I don’t think I’m alone in saying that my Dad’s much better at DIY than I am. He wouldn’t think twice about rewiring a plug or sanding down a coffee table.

It’s something that seems to be second nature to my Dad’s generation, something they were brought up doing from a young age, and something that is now completely alien to me (and most of my generation).

So what can we blame for this? Technology. That’s what.

DIY marketing baby on ipadWe spend all our time on our computers, phones, tablets – on the internet, playing games, skyping, facebooking, shopping online, and so on.

Many of my friends and family have children as young as 18 months old, who can unlock an iPhone, choose their favourite game, and play it better than me! This is what we’re now being brought up on. Technology is the new DIY.

Technology has also introduced a new trend in the world of small business; DIY Marketing. Thanks to technology, it’s now pretty easy for anyone to put together an advert, a website, a pay per click campaign or a facebook page.

Whilst this is great for businesses wanting to reduce their marketing bill, it’s not all a bed of roses. Far from it. DIY Marketing can be the fastest route to destroying a brand. Over the next few blogs I’ll look at different marketing channels, what not to do, and how to succeed at Do It Yourself Marketing.

In the next blog I’ll take the simplest and most common form of DIY Marketing as an example: facebook. If you use facebook purely as an advertising channel for your business, please stop – you’re doing it wrong.

Read the follow-up blog: DIY facebook marketing

Read ‘Promote your business on a marketing budget of zero’ blog

Thanks, Steve Landon, Landon Marketing and Design.