Facebook news feed change – impact on businesses

steve landon - landon marketing webBy Steve Landon. 29 January 2014

This week, facebook changed their news feed algorithm.

If you run a business page, this affects how high up your facebook posts appear within a person’s news feed.

This is great news for businesses! Here’s why:

It means that if you run a business page and you post a ‘link-share’ post, it will appear higher up a person’s news feed than it did before this recent facebook change.

It also means that ‘text only’ posts that are made by business pages will appear lower down the news feed.

This is because facebook have found that ‘text only’ posts from business pages are getting lower engagement than other posts, and facebook prefer posts with higher engagement, such as ‘link-share’ posts, because it means that people will stay on facebook for longer.

What is a ‘link-share’ post?

Here’s an example of a link-share facebook post by Landon Marketing.

Link Share facebook marketing

When you add a URL link (linking to another website or web page) to your facebook status update, you’ll see that facebook will auto generate an image of the link, along with a brief description of the link’s content.

This is known as a ‘link-share’ post. You should allow facebook to auto generate this link-share.

Once the link-share has been auto generated, you can then delete the link in the status update box – you no longer need it because the image and the description are now clickable.

So now that facebook have changed their algorithm, ‘link-share’ posts, as well as image posts, will now appear higher up a person’s news feed than a ‘text only’ post will.

facebook marketing businessesFacebook’s announcement:

“The best way to share a link after this update will be to use a link-share. We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.”

I hope this helps you to get your business page in front of your customers.

If you’ve got any questions or comments then please get in touch below, or via our contact page!