Ali Stewart & Co

Web design and reinventing the brand for this award-winning leadership coach

ali stewart wordpress web design & logo design

Ali Stewart is a leadership coach who has taught the highly acclaimed Liberating Leadership system to leader-developers both in the UK and throughout the world. Ali has won a national training award with The Meningitis Trust for the dramatic bottom line results they achieved together.

The branding brief was to create a stronger brand identity, based on market research insight from the target market. The insight clearly suggested that the client’s audience wanted to see a stronger, less passive brand.

The web design was to review the current site, which was struggling to attract traffic or to convert visitors into customers. The current site was difficult to navigate and too heavily focused on products and services rather than customer needs, leaving visitors feeling confused as to what the best product or service was for them.

We reinvented the brand based on the research and created a new web design, focusing on delivering a clear customer journey with strong calls to action.

The Results

A positive, assertive brand and logo design to appeal to the target market.

A brand colour and font palette, to ensure brand consistency moving forward.

A mobile-friendly, responsive web design with a clear customer journey.