Webbs Motor Caravans

Web design and a fully integrated digital marketing strategy

wordpress web design salisbury wiltshire - webbs screenshot website

Webbs Motor Caravans is a leading provider of motorhomes and caravans across the south west, with branches in Warminster, Reading and Salisbury.

The brief was to deliver a fully integrated digital marketing strategy that would compliment Webbs’ offline success.

Webbs were not displaying within the top 200 search results within Google. Online presence was limited, with some unmanaged PPC activity and an underused social media profile.

We created a new responsive, mobile-friendly web design for Webbs, with the following functionality:

– wordpress content management system (CMS) web design, allowing the client to update their own content

– dynamic search that displays real-time results as the user adjusts their search criteria

– ability to add products to a compare list and view their specifications side by side

– events calendar with automated expiry dates

– mailchimp email integration, automatically adding email addresses from the website onto the mailing list

– mosaic gallery, attractively presenting product images

– book a vehicle service or repair online

Having launched the website, we implemented a search engine optimisation (SEO) marketing strategy, creating ethical inbound links and optimising on-site content.

We continue to implement search engine optimisation (SEO), as well as PPC marketing, online display advertising and social media advertising and management including targeted facebook ads and google plus management.

The Results

Responsive web design and development, attracting over 700 unique visitors each day.

Page 1 Google rankings across a large number of keywords within weeks of the new site going live.

Growth of facebook likes from 36 likes to over 1,800 likes within one year.