How to write a great graphic design brief first time

Without a concise, concrete and detailed design brief, a graphic design agency will often find themselves foraging away in a forest of ideas without direction.

A good graphic design agency should seek a detailed understanding of the client’s requirements. By talking to the client and asking the right questions up front, the graphic design agency will be able to create a strong brief for the designers to follow.

So much can be lost in communication and the design brief can also serve another purpose. It can be shown to the client to make sure that they have the same understanding as the designers. By ironing out any misinterpretation at the start of the design project, it makes the design process a piece of cake!

A great design brief should serve as a guiding light for all projects that a graphic design agency takes on. We try to think of it as a business plan only for a specific goal. We believe it should cover everything necessary for the project to succeed and that it should be written in a style that is both easy to refer to whilst at the same time detailed enough to convey the clients desire. Ultimately, the clearer and simpler the brief the better the final product.

So how do you write a great brief?

1. Who Are You

We love hearing your story. Every business started with a dream. Tell us; where did it start? what are your core values? Is your idea original? What separates you from everyone else? These basic, yet foundational elements are important not just because they help tell us about you but help us when researching your project.

2. What’s Your Aim?

This needs to be clear to any designer from the outset. It’s the one thing we want and have to hear. The first question we ask our clients is “What would you like to achieve from the project?” At Landon Marketing and Design we deal with new website design, breath new life into existing websites, design logos, rebrand products/services, and help market social media strategies. And, as a result it’s always great to hear what it is wanted from us from the outset. We are steeped in experience and only strive for the best. Ultimately, we want to help shape your idea and turn it into a reality.

3. Cost and Time

As with any well managed project there should always be an end date and the budget should be relayed upfront. Without either, your project loses its structure and the foundations for success. An open and honest relationship between client and designer is essential for a project to take shape and fulfil your goals. At Landon Marketing and Design we schedule each project on a job by job basis with work being designated to the in-house designer it fits best. This helps you get the best product, on time and minimal wastage. After all, it is a collaborative process.

4. Your Audience

At the end of the day, you know your customers better than anyone. A good design brief will help us see your business and who it targets. All we need to is the key information to help us get there; who are we targeting? what’s the demographic? gender? age? what are their traits? are we targeting an organisation or industry? etc… the more information we have the easier it is to find the road to success.

5. Anything Else

It always helps if our designers are aware of anything else you feel is pertinent to the design itself. Obvious things such as logo’s, images, brand guidelines and other pre-existing marketing materials can really help provide insight into your idea and the project in hand.

6. Likes and dislikes

At the start of any project there is always an influx of ideas but it’s important to know exactly what it is you like and dislike. What styles and themes do you like? Collate ideas, pictures, images and even drawings. The more information we have the better. This is also true of what you don’t like. If you don’t like a certain typography, say so, or if pink really is not your colour tell us what is. The closer the design brief is to your vision the closer we will be to the finished article.