The London School Of Beauty & Make-Up

Online marketing, social media, PPC & SEO for London's leading beauty school


The London School Of Beauty & Make-Up are a world-renowned leader in beauty and make-up education.

The school employs the beauty and make-up industry’s leading beauticians and make-up artists and attracts clients from across the world.

Following a few months without SEO, the School’s google rankings began to decline. We carried out a detailed SEO review and keyword research, with a clear and ethical strategy for on-site optimisation, the removal of bad links and the addition of high-value inbound links. Focus was placed on keywords and search terms that were most commonly used, as well as ‘long-tail’ search terms that were less commonly used but presented an opportunity as well.

PPC was used to support the SEO, providing cover for those search terms that had a poor ranking, while we used SEO to build that ranking back up.

Animated online advertising was displayed on targeted websites and only displayed to those who fitted the demographic profile of a potential student.

Find out more about marketing by Landon Marketing and Design.



The Results

Instantly halved the client’s cost per acquisition and achieved an average top 3 google ranking within months of managing the PPC marketing.

Organic growth of over 4000 new facebook likes in 6 months.

Over 200,000 online adverts per month delivered across targeted websites, with over 600 clicks per month.

Monthly SEO work, achieving 127 keywords ranked in the top 5 Google rankings for beauty and make-up courses.