Ageas Salisbury International Arts Festival

Digital Marketing Campaign

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With over 1 million people having enjoyed its spectacular performances over the years, the Salisbury International Arts Festival is a much anticipated event that delivers for every taste.  In a month-long summer festival, the Cathedral city welcomes a wealth of performances, including music, dance, film and literary events.

Landon Marketing and Design have been working with the festival since 2014, delivering digital marketing campaigns that increase awareness and drive measurable growth in ticket sales.

In 2017, the festival saw 53,000 people attend its array of shows and events, including 43 sell-outs. As an agency we delivered an integrated digital campaign across paid search, display advertising and social media that resulted in another incredible year of ticket sales and worked alongside traditional channels to amplify local engagement.

Find out more about marketing with Landon Marketing and Design.

The Results

Over the four years of working with the festival, we have driven an additional 6.7k unique website traffic and increased visitor click through and ROI year on year.

2017 saw in excess of 90 ticket sales for a £750 media spend.

“Our sales ended up at 106.6% of our target, which was a huge success for us, and our online bookings [were] well up on last year.”

Lyndsey Harvey, Marketing Manager