Helping a local leisure centre thrive through community-focused marketing
RiversMeet is a not for profit local leisure centre based in Gillingham, Dorset, dedicated to encouraging community participation. With multiple sites, diverse facilities, a wide range of exercise classes, and inclusive programs, RiversMeet offers something for every age and ability.
The brief
Landon Marketing and Design has proudly partnered with RiversMeet for a number of years. Our work began with the launch of RiversMeet Performance, a new facility focused on high-performance fitness. We led on branding, designed a new website, and managed a launch campaign across email, Google, and Meta Ads. Following the successful launch of RiversMeet Performance, our partnership has grown to include ongoing marketing support, promoting key services, flagship classes, and community focused programs that embody RiversMeet’s mission.
The solution
As RiversMeet’s full service marketing agency, we develop and deliver campaigns across multiple marketing channels. Regular collaboration with the RiversMeet team enables us to capture fresh, authentic content and engage target audiences effectively.
Videography & Photography
We produce high-quality visual content showcasing their facilities, real members, and staff. This community-led approach ensures marketing feels genuine and welcoming just like RiversMeet itself.
Bespoke website design
We designed and built a html website to support the launch of RiversMeet Performance. The modern layout puts the spotlight on bespoke video and photography, capturing the energy and personality of the new facility.
GP referral program
We’re proud to raise awareness of RiversMeet’s GP Referral Program, which supports individuals with exercise on prescription. This important program helps members improve their physical and mental health by helping members stay active, social, and supported. We’ve achieved increased member numbers through targeted social posts and ads, as well as paid search and display ads using bespoke photography of the inclusive classes available.
The results
We continue to work in close partnership with RiversMeet throughout the year, delivering targeted campaigns to help them meet their new member goals. Our collaborative relationship allows us to offer ongoing insights and strategic recommendations, adapting their marketing approach as their needs evolve.
Your next steps
View our work or get in touch
Our work
Take a look at some of our other digital marketing projects. We believe in creating dynamic, impactful campaigns that capture your business personality.
Get your campaign started
Get in touch to discuss your plans, and we’ll be happy to provide expert guidance on the best marketing channels for you.
