When prospective customers are searching online, will they find you or your competitor?
Optimising your website will help it achieve a high search engine ranking, which can often be the difference between somebody choosing your competitor or choosing you.
Our SEO approach
We’re a small business SEO agency based in Salisbury, helping local and national companies grow their online visibility.
Our SEO strategy combines high-quality, relevant content with strong user experiences and ethical, sustainable link building to create the best approach for you. Whether you need our SEO services for your small business or large enterprise, we can deliver.
We only run white hat SEO campaigns, focusing on genuine, long-term value. Unlike black hat tactics that might give short-term results but risk penalties from Google, our methods are safe, proven and built to last.
Start with an SEO audit
Every business is different, and so is every SEO strategy.
We begin with a comprehensive SEO audit to highlight opportunities and areas for improvement. This includes:
- Keyword research (local and national)
- Competitor analysis
- Website performance
- Backlink analysis
- UX and conversion analysis
From there, we can deliver a single project, aimed at addressing the more pressing and fundamental changes required. In many cases, an ongoing programme of SEO work, focusing on content and links, is required to outperform competitors.
Whether you’re a service provider, ecommerce business, or a Shopify store, our audits give you a clear roadmap to increasing your organic search traffic.
Landon Marketing SEO services
- Keyword analysis: Research and identify keyword opportunities, to target and track
- Competitor analysis: Analyse competitor rankings and identify SEO opportunities
- Content SEO: Optimise current page copy, including news and blog content
- Website navigation: Optimise website page and link structure to push SEO value to key content
- Meta data SEO: Optimise image alt tags, meta descriptions and meta data
- Technical SEO: Optimise site speed and address technical issues
- New content: Identify opportunities and copywrite additional page content
- SEO reporting: Regular keyword position tracking and reporting
Measurable SEO
As a small business & SEO agency that prides itself in accountability, we believe that all SEO work we do should be both measurable and accountable.
Through regular reporting on the progress of keywords in the search rankings, we ensure that all of our clients are kept informed of how their targeted keywords are performing. We maintain a regular dialogue to understand the impact of our work on their business.
Technical SEO
Behind every high-ranking website is a technically sound foundation. We fix site issues that affect performance and visibility, this could include anything from site speed to mobile usability and any other errors that may arise. With a strong capacity to resolve technical issues, our team can ensure a solid foundation that ensures search engines can crawl and index your site effectively and bring in traffic.
Content optimisation
Search engine optimisation has evolved beyond keyword density. That said, relevant content based on the services and products that you sell, is still a significant ranking factor. Based on keyword research, we copywrite web content that achieves two things.
- It’s optimised for search engines.
- It’s compelling, persuasive and engaging.
A better user experience
User experience such as time on site and bounce rate, are strong ranking signals. They demonstrate that site visitors are being shown the content they searched for.
Our aim is to deliver page content that is relevant and gives visitors every reason to stay on the site.
During the time a visitor is on a website and considering an action, we aim to overcome their objections and answer their questions, such as:
● Why choose us?
● Can we be trusted?
● What do other customers think of us?
● What will it cost me?
● How are we better than our competitors?
A high-quality user experience isn’t just good for search engine algorithms, it’s good for promoting your business too.
Drive SEO Value
Intuitive navigation allows users to browse a website with ease. This leads to stronger engagement and more propensity to purchase.
We optimise internal links throughout your site to direct SEO value to your most important pages. This helps to increase visibility where it matters the most.
Inbound links
Website authority and visibility are helped by sourcing high-quality inbound links from other sites.
This can be achieved through related websites such as third-party suppliers, partners, blogs, directories. This is not a numbers game – it is vital that links are of high quality and relevance for it to have a positive effect on rankings. Poor quality links can have an adverse effect and may results in rankings being penalised.
SEO measurement and reporting
Monthly reports will show improvements in keyword rankings over time and how this compares to competitors.
Each month, we report on:
- Keyword ranking changes
- Organic traffic growth
- Competitor trends
- Site performance insights
- Tasks carried out
Website analytics are used to understand organic site traffic resulting from SEO work and we can expect to see a sustained increase in this over time.
Your next steps
View our work or get in touch
Our work
Take a look at some examples of our work. We are proud of the strong search rankings we have achieved for many different clients – helping them to grow their businesses.
Get started
Whether you require SEO services for small businesses or larger enterprises, we can help!
If you’re ready to grow your online presence, book an SEO audit with Landon Marketing today and take the first step to outranking your competitors.
