Digital marketing for one of the South West’s largest independent furniture retailers
For more than 30 years, A World of Furniture has helped thousands of houses become homes with high-quality furniture and décor. Their extensive collection spans timeless oak pieces, bold contemporary upholstery, and top furniture brands showcased across two impressive stores in Salisbury and Blandford.
The brief
Landon Marketing & Design have proudly worked with A World of Furniture for many years. Our primary objective is to drive store traffic as the in-store experience is key to the customer journey. Whilst getting customers in-store is vital, A World of Furniture’s website also makes it easy for visitors to purchase online or find out more about the product selection before visiting in person.
The solution
Our digital strategy uses a mix of channels to engage customers at every stage of the buying journey. Whether reaching new audiences, capturing customers actively searching for their next furniture purchase, or re-engaging A World of Furniture’s loyal customer base, our targeting ensures the brand appears at the right time and in the right place. We achieve this through a combination of expansive and targeted Google Ads, optimised Google Shopping product listings, eye-catching social ads, engaging email marketing, and dedicated landing pages designed to convert. This combination allows us to target our primary objective for in-store visits, but also nurture our secondary objective of ecommerce sales which caters for different types of customers. Shaped by years of strategic direction and consultation, this approach consistently delivers against the client’s objectives while proactively unlocking new opportunities for continued growth.
“We’ve partnered with Landon Marketing for many years. Steve and his team have guided us and driven our digital marketing strategies to great effect. They are professional, effective, efficient and fantastic to ‘deal’ with.”
Mark Hotson, Managing Director
Google Ads & Google Shopping Optimisation
Google Ads plays a vital role in our digital strategy, allowing us to connect with customers at the moment they are actively searching for furniture or stores to visit. By targeting highly relevant keywords and focusing on key geographic areas aligned with each stores’ delivery reach, we deliver solutions that are both timely and relevant. Alongside this, we optimise product listings for Google Shopping to increase visibility and organic traffic, highlighting popular ranges and ensuring customers can easily find products they’re looking for online. Close collaboration with A World of Furniture enables us to align digital activity with in-store promotions and local competition, allowing the strategy to continually adapt and support their commercial goals.
Email Marketing
Furniture retail is a highly competitive market, making it essential for A World of Furniture to remain front of mind when customers are considering their next purchase. Regular email campaigns keep customers informed about the latest arrivals, in-store offers, and exclusive deals, helping to re-engage existing audiences and encourage repeat visits both online and in-store.
Social Media Ads
Our social ads provide a vibrant, highly visual platform to showcase A World of Furniture’s extensive range, new arrivals, and seasonal offers. By aligning our ads with customer interests, we deliver relevant, engaging content that drives awareness, link clicks, and in-store visits. Throughout the year, we continually refine our messaging and creative to reflect in-store promotions and keep customers engaged.
The results
Whilst always developing our social strategy we continue to see increased engagement and social follower growth. As Wessex Fire & Security’s goals grow, we continue to offer our additional services to support their needs and targets.
Your next steps
View our work or get in touch
Our work
Take a look at some of our other digital marketing projects. We believe in creating dynamic, impactful campaigns that capture your business personality.
Get your campaign started
Get in touch to discuss your plans, and we’ll be happy to provide expert guidance on the best marketing channels for you.
