Digital marketing & PR for long-standing Salisbury charity
Childrens Chance is a long-standing Salisbury-based charity, dedicated to giving local children access to enriching experiences such as school trips, music lessons, and other extracurricular activities. For over 27 years, the charity has supported hundreds of local young people by providing financial awards to families facing economic hardship.
The brief
Following a rise in donations, Childrens Chance was keen to increase awareness of its support offerings and encourage more applications from eligible families and local groups. The objective was clear: reach more local people, especially those unaware of the charity’s support, and drive applications for funding.
The solution
We were delighted to develop an integrated campaign combining digital strategy with grassroots community outreach. We created three social ads and segmented audiences by age group and role. Tailoring them to parents of primary and secondary school aged children, as well as caregivers like teachers and club leaders, each ad group used bespoke messaging. Using Google Ads’ non-profit grant we also ran highly targeted search ads for those looking for funding support in the Salisbury area, maximising visibility without a media charge.
We took a direct and targeted approach to reach schools, clubs and organisations across Salisbury and the surrounding area, contacting them to provide staff with a digital leaflet containing all the information needed to share with relevant families. We also created a bespoke press release and distributed this to the local media, spreading the word and reinforcing trust throughout the community.
“Landon Marketing have delivered a first class campaign to achieve the objectives I set. From the outset the company understood the issues and worked creatively and professionally to deliver results for me. At our first meeting I felt that Steve and Lyndsey had researched our market place (charity) and really wanted to help, I did not feel at any stage that this was a box ticking exercise.
I have been kept informed at all stages, and the feedback has been more useful than I could have imagined possible. Every aspect of the work has been met with competence and kindness, for example when I have been unable to attend to technical aspects – in short, nothing has been too much trouble. The budget has been rigidly stuck to, but there has been flexibility in how it has been spent, based on the results of the campaign. The team, including Georgia, have fully appreciated my particular set of circumstances and truly met my marketing and operational needs.
I could not have asked for more and I would have no hesitation in recommending Landon Marketing for personal service and a tailored campaign.”
Jane Miller, Founder of Childrens Chance
The results
An incredible start to the campaign and a huge difference made for local children. We’ve supported Childrens Chance to deliver over £20,000 in awards – an impressive 67% increase from last year’s total of £12,000 – all achieved within just the first three months of our marketing efforts.
Your next steps
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Our work
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