Digital marketing in a crowded marketplace
Fexco Property Services manages over 75,000 properties across the Group.
We were thrilled to be appointed as their digital marketing and design agency, delivering B2B social media marketing, search engine optimisation and marketing campaigns to reach prospective commercial clients.
Client feedback
“Fantastic local marketing and design agency! Landon Marketing are always professional, flexible and deliver what is being asked. I wouldn’t hesitate to recommend the agency to anyone, as they are always willing to go the extra mile and really understand what the goals are.”
Ben, Head of Marketing
The brief
To drive forward the marketing of four companies within the Fexco Property Group.
- We were tasked with assessing the marketing currently in place and identifying marketing channels that would have the biggest impact on the Group’s visibility.
- The client required a full-service marketing agency to take on all aspects of their digital marketing.
- They also required professional print material and photography to support the sales and tender process.
Linkedin marketing
Working closely with the client to deliver a social media calendar of content aligned to business objectives and key messages.
Creating social posts and using highly targeted media spend to get messages in front of potential customers.
Thought leadership news content – coordinating and copywriting news and blog posts to position the client as an expert in their field.
Search engine optimisation
SEO provided for four websites within the Group
- Analysis of search engine ranking and visibility.
- Keyword search volume research and mapping priority search terms to priority pages.
- Identifying content and structural changes to ensure SEO value is pushed to the important pages, with a view to increasing visibility of those pages.
- Coordinating and implementing technical and content on-site SEO.
Page 1 search rankings
Through search engine optimisation (SEO), we achieved a page 1 Google ranking and increased site visits for a number of key search terms related to property management.
A particular highlight is the Bellharbour site, where we increased the number of visitors from organic search by 158% within one year (YOY March 2022-2023).
Google Ads
Full account management of Paid Search, with ads shown to prospective customers at a key stage in their decision making process.
- Setup, copywriting and management of multiple Google Ads campaigns targeting key target audience segments within the commercial sector
- Bespoke landing pages to maximise conversion rates.
- Management of campaigns to maximise ad relevance, minimise cost per click and drive new enquiries.
Campaign landing pages
We worked closely with the client and the web team to create bespoke landing pages for our campaigns, driving a significant number of visitors from paid search through to the client’s websites.
Design & photography
- Our graphic design and photography services have supported the client’s sales outreach activity.
- Our graphic design services include the design of tender documents, logo design, conference material and advertising collateral.
- Photography services included corporate headshots of staff and on-location photography of architecture.
Tracking return on investment
Landon Marketing has implemented the tracking of website leads using Google Tag manager and Google Analytics.
This enables us to identify the most popular call-to-actions, such as a phone call, email address or website form.
It also means we can track the source of an enquiry, and therefore understand the marketing channels that are driving the most leads. This is powerful, as it helps us to understand the return on investment for each marketing channel and allocate budget accordingly.
Your next steps
View our work or get in touch
Our work
Take a look at some of our other digital marketing projects. We believe in creating dynamic, impactful campaigns that capture your business personality.
Get your campaign started
Get in touch to discuss your plans, and we’ll be happy to provide expert guidance on the best marketing channels for you.
