A record number of leads from paid search
Japanese Knotweed is a renowned industry leader, delivering services to large commercial clients as well as private customers.
Trusted by over 7,000 long-term customers with a 5-Star rating from over 1,000 reviews, we were thrilled to deliver a new website and a paid search campaign to match the client’s market leading stature.
Japanese Knotweed had invested in Google Ads for a number of years and consider it the primary method of inbound marketing. By month one of managing the account, we had achieved the highest number of leads on record, an instant increase of circa 34% without increasing spend.
Client feedback
“I’ve worked with Steve and his team for over 5 years now, for two different businesses. I was so impressed with the level of service and PPC performance they provided, that I decided to work with them again in my current business. I would highly recommend Landon Marketing to any business wanting to improve their digital presence, the team are responsive, professional, and great guys to work with.”
Jennifer, Head of Marketing and Business Development
The brief
Website design and development
- To deliver a new website to showcase the client’s industry-leading knowledge and credibility.
- To support the launch of additional services under a separate entity.
- To back this up with a user experience that is intuitive and optimised for conversions.
Paid search (Google Ads)
- Review current paid search activity and make recommendations.
- Take on management of paid search with a view to improving performance.
- Regular reporting and dialogue with the client.
Paid search results
Results within first month
Bespoke website design
- A custom-made multi-site with a parent site and two additional websites to support the range of services.
- Multi-site meant we could build one site template to be used for all three sites, delivering significant cost savings for the client.
- WordPress design and build, mobile and desktop friendly. Using WordPress’ content management system allowed the client’s marketing team to populate the site and continue to add content themselves.
Your next steps
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Our work
Take a look at some of our other digital marketing projects. We believe in creating dynamic, impactful campaigns that capture your business personality.
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