Campaign to get people to “Step into Christmas” in Salisbury
We were delighted to work closely with Salisbury City Council and Salisbury BID on the Christmas in Salisbury 2022 digital marketing campaign and drive footfall into the city over the festive period.
The brief
The council team had put together a fantastic array of special festive events and needed help to drive awareness, build excitement, and generate footfall from an audience within an hour radius of Salisbury.
So, the Landon Marketing elves got to work on an omni-channel digital marketing campaign.
The results
Photography, videography & social media
We carried out a full-scale professional video and photo shoot capturing all of the magic and merriment of Christmas in Salisbury. We used these powerful visuals across our social media adverts, posts and reels, as well as designing graphics in keeping with existing branding.
We targeted our ads and boosted posts to relevant audiences reaching tens of thousands of people. Our social ads ran from November until Christmas eve, generating 7,204 clicks & an average cost per click of £0.09 for a modest media spend of £430.
We also kept excitement levels high on social media by running and managing competitions. Also, we sourced and worked with micro-influencers who promoted and brought to life the experience of visiting Salisbury at Christmas in a contemporary way.
The micro-influencers combined put out 36 posts to their 52,000 followers attracting new and varied audiences.
Google ads
Alongside this we created and ran Google Search ads designed to get in front of people searching for festive activities and drive them to the Christmas in Salisbury website.
Overall, our ads were extremely successful achieving a click through rate of 48.8%, 13,658 clicks and a cost per click of £0.06 which we were thrilled with!
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