1800
Website clicks from Google on a modest budget
1500
Website clicks from targeted social media ads
81
Group ticket sales in four weeks
Supporting the arts
We were thrilled to work alongside the team at Wiltshire Creative to drive ticket sales and boost local awareness of the Salisbury International Arts Festival between 2014 and 2022. During this time our remit expanded from digital marketing services to full-service consultancy and campaign delivery.
With over 1 million people having enjoyed its spectacular performances over the years, the Salisbury International Arts Festival is a much-anticipated event that delivers for every taste. In a month-long summer festival, the Cathedral city welcomes a wealth of performances, including music, dance, film and literary events.
After the cancellation of the 2020 and 2021 festivals due to Covid restrictions, the return of the event in 2022 was a fresh challenge which we were thrilled to take on.
2022
Post-Covid it was more important than ever to drive ticket sales and event footfall, as audiences were cautious about returning to live events. Building on our previous success delivering digital marketing services for the festival, we were delighted to create and deliver the full marketing strategy and campaign in 2022.
Activity included an extensive outdoor advertising campaign across Salisbury and surrounding areas, print production and distribution, promotions, local press advertising and PR as well as a digital campaign across social media, influencer marketing and Google Ads.
Other campaign highlights included an 8-page advertorial feature in the Salisbury Journal, a shopfront takeover and online promotion with the Old George Mall and an Instagram takeover with Visit Wiltshire to over 17,000 followers.
“Landon Marketing devised and implemented a really effective digital marketing campaign and assets for us, and earned the Festival great results in Google Ads and Facebook ads – they were an invaluable extra resource for our marketing that we could not have done without.”
Lucy Rouse, PR & Communications Officer
