A brand identity gives your business a personality.
It tells people who you are and what you stand for.
It’s the story behind your business and is at the very heart of everything you do. We create unique and compelling brand identities for our clients.
Our approach to branding
We identify what it is about a business that sets it apart from its competition, and we deliver that message through the brand itself.
A strong brand is one that resonates with its target market. It should be meaningful and recognisable. Through its visual identity, it should capture the essence of your organisation. Landon Marketing and Design has considerable experience in both creating brands from scratch, to evolving brands in need of a refresh.
By plotting your current brand positioning, your desired position and your competitors’ position, we’re able to identify areas for opportunity. This can present itself as a gap in the market or as a need to differentiate in a crowded market. Brand positioning will quickly show what’s required of your brand to succeed.
Having established a brand identity and personality, the visual branding can be developed.
This is a close collaboration with our clients to ensure that all views are considered. At this stage, brand concepts are produced, such as a brand colour palette, fonts and a logo design. Concepts are then developed into a final product that can be applied to print and digital.
Your next steps
View our work or get in touch
Take a look at some of our projects. We believe in capturing the true essence of an organisation – its personality and the story behind the product.
Start your design project
Discuss your design project with one of our team. We promise to produce exciting, fresh and innovative work that proudly represents your business.